Made to Stick: Why Some Ideas Survive and Others Die

Thu, Feb 5, 2009, 10:00 AM PT

Recording URL:
https://admin.adobe.acrobat.com/_a227210/p60819819/

Join Dan Heath, New York Times best selling author, as he explains why some ideas may succeed, or stick with people, even as other ostensibly powerful ones fail. Dan will reveal the six principles that distinguish ideas that thrive from those that die. Join us to learn how to make your ideas stickier.